Roca Labs weight-loss supplement deceptive marketing

Status: Reported / Under Review

TL;DR

Roca Labs marketed a “gastric bypass alternative” supplement with misleading weight loss claims. The FTC found their advertising deceptive and is issuing refunds totaling ~$409K to affected consumers. Federal Trade Commission

Key facts

• Product / brand: Roca Labs “weight-loss supplement”

• Date of action / ruling: July 2025 (FTC refund announcement) Federal Trade Commission

• Amount refunded: > $409,000 to consumers Federal Trade Commission

• Wrongdoing identified: False claims of dramatic weight loss / gastric bypass effect; misleading testimonials; review manipulation Federal Trade Commission

Evidence / sources

• FTC press release about the refunds and enforcement action Federal Trade Commission

• Supplement recall and health fraud databases show repeated enforcement on similar claims. U.S. Food and Drug Administration+1

Reporter quote (community submission)

“I bought that ‘miracle’ Roca supplement thinking it’d mimic surgery. After 3 months — no weight loss and constant hunger. I saved my purchase screenshot and their original ad claims.”